Supercharge Your Event
Sponsorship Revenue
The GTM playbook, consulting & more.
Ruby Rise Collective is a consulting-led partner helping brands & event producers grow sponsorship revenue, grow their event communities & amplify their events.
Founded by Alison Rubino, Ruby Rise brings 20+ years of experience across 10+ media companies & sponsorship sales for 100+ events, spanning enterprise, agency, startup & nonprofit environments.
We turn that experience into practical support: event & sponsorship consulting, go-to-market strategy, sponsorship revenue playbooks & audits. Our video production collective captures sponsor stories & live moments to extend your event's reach & give sponsors more visibility.
Through the Big Events, Big Money podcast, Alison goes behind the scenes with the leaders shaping how events grow, make money, innovate & stay relevant.
More sponsor value. More visibility. More revenue.
Clients, Collabs & Past Employers
Hi, I'm Ali.
I'm the founder of Ruby Rise Collective, and I've spent 20+ years in the tech events industry. I've worked with top-tier technology brands including Intel, Google, Meta, Cisco, OpenClaw — and with top-tier technology event producers on events totaling 22,000+ attendees.
From startup events to large-scale enterprise conferences, I know what it takes to sell, package, and productize sponsorships plus how to grow your event revenue and your event community.
That's why I built Ruby Rise Collective: your full GTM sales playbook for event sponsorship strategy. Through the Event Sponsorship Playbook, 1:1 consulting, weekly coaching, and video amplification, I help event producers turn sponsorships into a real revenue engine. I lead every engagement personally.
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What We Do
Revenue Growth
We help event producers turn sponsorships into a real revenue engine.
GTM Sales
We turn what your event already offers into sponsorships built around what sponsors actually buy: leads, access & thought leadership.
Sell & Amplify
We give you the GTM sales playbook to close sponsors, then capture sponsor video at your event so this year's show sells next year's.
Built on 20+ years of selling sponsorships & scaling programs from $0 to $10M.
Book Your Sponsorship Revenue AuditWho We Work With
Established event producers ready to grow sponsorship into a real revenue line.
You're a fit if you:
- Produce 1 or more events a year
- Have 5 or more sponsors today & room to grow toward 30+
- Have a real community that sponsors want to reach
- Lead events, marketing or partnerships for a tech, wellness or women's leadership event
Sound like you? Let's talk.
Let's TalkServices
1:1 Consulting
Hands-on consulting for established producers. Media kit reviews, sponsorship packaging, pricing strategy and sales guidance, led by Ali.
Read moreEvent Sponsorship Revenue Audit
A strategic review of your sponsorship program. Get a clear picture of where revenue is hiding, plus packaging and pricing fixes you can act on right away.
Read moreVideo & Event Amplification
Sponsor-funded video, co-branded with your event. Interviews, recap reels and social clips that give sponsors more visibility and help you sell the next round. You make the magic. We film it.
Read morePodcast: Big Events, Big Money
Go behind the scenes with the founders, marketers and partnership leaders shaping the business of events. Discover how events grow, make money, innovate and stay relevant.
Read moreThe Collective
Our trusted network of video producers, photographers and creatives, hand-picked by Ali for every project.
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Frequently Asked Questions
Everything you need to know about growing your event sponsorship revenue.
An event sponsorship consultant helps event producers grow sponsorship revenue — through 1:1 consulting (media kit audits, sponsorship packaging, pricing strategy), weekly coaching, and the Event Sponsorship Playbook.
Most events underprice their sponsorships. Pricing should reflect the value of your audience — their buying power, your access to them, and the outcomes a sponsor gets (leads, thought leadership, access, branding etc.), not just the cost of a logo placement.
Sell outcomes, not logos. Build a small number of high-value packages, price them confidently, and follow up with proof: sponsor-generated video and ROI stories from your event that sell the next deal for you.
Ready to Supercharge Your Sponsorship Revenue?
Tell me about your event & I'll show you where the revenue is. The only question is how fast you want to get there.
- Clarity
- Credibility
- Revenue Alignment
Ready to Supercharge Your Sponsorship Revenue?
Supercharge your event sponsorship revenue — the GTM playbook, consulting & more. Tell me about your event, and I’ll show you where the revenue is.